Sometimes, the typography used in a logo is a logo itself, without the need to add extra graphics in it. Therefore, in such cases, the font must be quite original because other brand may also use it and confuse both identities. In fact, hardly anyone creates an unique font for his logo, not even the big sites (I ignore why). Today, we’ll see the typography used in the logo of some famous websites.
The most interesting social tool of the moment has a logo aligned with its design: sober and strong. Facebook’s typography is Klavika (bold) with minor modifications, and can be purchased for $99. Long ago, Facebook had a graphic that was part of its logo -a face, of course- but then it was eliminated (the same as the “the” on its name).
Ruth Kedar has the credit for being the designer of Google’s logo, but she just simply applied color, shade and inner bevel to the typography Catull ($99), wich was created in 1984 by Gustav Jaeger.
TechCrunch
The blog who obsseses every startup uses the font Myriad Pro-Light, with bold and gradient in the first word. I had no clue of wich font was this, so I used WhatTheFont?.
Digg
The insanely popular geek-news site uses a slightly modified version of the font FFF Forward. As expected, their community has even discussed about that. It’s free.
Loading …
Great looking site, I just came here from a post on Problogger. I absolutely LOVE typography, and somehow considered adding it to a blog on design etc. Nice, simple analysis on the logos… although no discussion on the kerning problems in the TechCrunch logo? Hmm… something to blog about perhaps!
This article is worthless. Too short, and obviously bait.
It’s nice to see some examples of logotypes using uncommon typefaces. Please post more.